Rojo’s Mexican Fresh. Logo for a new Mexican food establishment serving up fast food that’s fresh. Rojo’s, when translated to English, means “Red’s”, and the mascot in the logo is a red pepper. Ironically, or not, across the street from Rojo’s is Red Pepper Pizzeria. Will there be a rumble between red peppers in the middle of Main Street? Doubtful since the same person owns both restaurants. But the promotional possibilities are intriguing: ¡La guerra de los pimientos rojos!